Customer Relationship Auditing launches new website

With technology advances made in the last few years since we last overhauled it, we thought it a good idea to review and refresh our website (www.cra.co.za ). We have aimed at creating a new cleaner image and have used newer technologies to make it faster and easier to download – less onerous on your bandwidth.

One of the founding principles of our company is to create a dialogue between our clients (suppliers) and their customers. Too often companies are overwhelmed with innovation, the speed of changes, the size of customer bases, and the complexity of relationships. As a result communication is recognised as important, but is not as urgent as other issues, so it takes a back seat. We want to help that communication: identify areas our clients should talk to their customers so communication is focused, relevant, and adds value as well as deepening the customer relationship and customer loyalty.

One of the technologies we will use on our new website is articles and blogs about relationships in the B2B environment to keep you informed about changes and trends. This is our area of expertise and we want to share that knowledge. We aim to write weekly blogs and occasional white papers on topics of interest. With this knowledge we aim to make your relationships stronger and with your key clients.

However communication is a two-way street, so if you have any opinions (both good and bad) about our blogs or articles please write your opinion at the bottom of the blog or article. Or even comment on other people’s comments. Get a dialogue going where we can share ideas and best practices.

If you think these blogs and articles will benefit your colleagues and friends, ask them to sign up. If you do not want to receive our blogs please unsubscribe. Our intent is to educate, not irritate. Also if there is an area you wish to know more or where you are having problems, let us know and we will write articles or blogs around those topics.

So have a look at our website  - www.cra.co.za - and tell me what you think of it. Give both criticism and praise. We will not be censuring comments but no rude or offensive language please. A hint: only write what you would say in front of your very wealthy grandmother who has not yet finalised her will!

Douglas MacGregor

Customer Relationship Auditing appreciates your comments that abide by the following guidelines:

1. Avoid profanities or foul language unless it is contained in a necessary quote or is relevant to the comment.

2. Stay on topic.

3. Disagree, but avoid attacks on people.

4. Threats are treated seriously and reported to law enforcement.

5. Spam and advertising are not permitted in the comments area.

These guidelines are very general and cannot cover every possible situation. Please don't assume thatCustomer Relationship Auditing agrees with or otherwise endorses any particular comment. We reserve the right to filter or delete comments or to deny posting privileges entirely at our discretion. If you feel your comment was filtered inappropriately, please email us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it