Customer Relationship Auditing was founded in 2000 when we recognized the need for a methodology that could systematically look at our clients’ most important customers. But more than that, our clients wanted to understand what each specific customer wants and how well our clients were performing. They did not want anonymous interviews with consolidated results depicted by pie charts. They wanted something they could actively use to fix up and enhance key relationships.
Over the last ten years we have developed and perfected our products and processes to give our clients what they are looking for in a business partner. From feedback we have gathered from our clients (yes, we use our own process on our clients!), they want and we provide: